FDD ITEM 20 · FISCAL 2019–2024
MassageLuxe Item 20: outlets, closures & growth
In its latest FDD Item 20 (fiscal 2024), MassageLuxe reported 92 franchised outlets at year end. 0 of 86 franchised outlets open at the start of the year left the system — an annualized exit rate of 0.0%— while 6 new outlets opened. Systemwide units moved +39.4% over 2019–2024.
| Status (FTC) | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|
| Outlets at start | 60 | 66 | 67 | 69 | 75 | 86 |
| Opened | 7 | 3 | 4 | 7 | 11 | 6 |
| Transfers | 2 | 1 | 2 | 1 | 9 | 7 |
| Terminations | 0 | 1 | 0 | 0 | 0 | 0 |
| Non-renewals | 0 | 0 | 0 | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 | 0 | 0 | 0 |
| Ceased — other reasons | 1 | 1 | 2 | 1 | 0 | 0 |
| Outlets at end | 66 | 67 | 69 | 75 | 86 | 92 |
| Net change | +6 | +1 | +2 | +6 | +11 | +6 |
0 terminations + 0 non-renewals + 0 ceased (other) = 0 exits ÷ 86 at start = 0.0%
These are the three FTC Item 20 statuses in which a franchisee involuntarily or terminally leaves the system. Transfers (7) are resales, not exits; reacquisitions by the franchisor (0) are tracked separately. There is no official “failure rate” — this annualized exit rate is the disclosed, measurable floor.
| State | Franchised | Company-owned |
|---|---|---|
| FL | 19 | — |
| MO | 17 | 0 |
| MI | 6 | — |
| VA | 6 | — |
| IL | 5 | — |
| NJ | 3 | — |
| IN | 2 | — |
| KS | 2 | — |
| NC | 2 | — |
| AZ | 1 | — |
| CA | 1 | — |
| CO | 1 | — |
| DC | 1 | — |
| PA | 1 | — |
| TN | 1 | — |
| TX | 1 | — |
A broker is paid by the franchisor to place you. An independent CPA is paid by you — and the job is pressure-testing MassageLuxe's numbers, including talking you out of a bad deal.
Talk to an independent CPA before you buy →