FDD ITEM 20 · FISCAL 2017–2019
Natural Awakenings Item 20: outlets, exits & growth
In its latest FDD Item 20 (fiscal 2019, from the 2020 FDD · 5+ years old), Natural Awakenings reported 64 franchised outlets at year end. 4 of 67 franchised outlets open at the start of the year left the system (exit rate 6.0%, fiscal 2019), while 1 new outlets opened. Systemwide units moved -12.2% over 2017–2019.
| Status (FTC) | 2017 | 2018 | 2019 |
|---|---|---|---|
| Outlets at start | 84 | 74 | 68 |
| Opened | 1 | 1 | 1 |
| Transfers | 11 | 7 | 4 |
| Terminations | 5 | 7 | 2 |
| Non-renewals | 2 | 0 | 0 |
| Reacquired by franchisor | 1 | 0 | 0 |
| Ceased — other reasons | 3 | 0 | 2 |
| Outlets at end | 74 | 68 | 65 |
| Net change | -10 | -6 | -3 |
2 terminations + 0 non-renewals + 2 ceased (other) = 4 exits ÷ 67 at start = 6.0%
These are the three FTC Item 20 statuses in which a franchised outlet left the system — including voluntary non-renewals and outlets that ceased for other reasons, which can include sales or absorption into another franchise. Transfers (4) are resales, not exits; reacquisitions by the franchisor (0) are tracked separately. There is no official “failure rate”, and not every exit is a closure or a failure; Item 20 does not say why any outlet left. On a small starting base, a single exit moves this rate sharply.
| State | Franchised | Company-owned |
|---|---|---|
| FL | 11 | 1 |
| PA | 7 | — |
| NJ | 6 | — |
| NY | 5 | — |
| MI | 4 | — |
| TX | 4 | — |
| CT | 3 | — |
| SC | 3 | — |
| AZ | 2 | — |
| LA | 2 | — |
| NC | 2 | — |
| AL | 1 | — |
| CA | 1 | — |
| DC | 1 | — |
| GA | 1 | — |
| HI | 1 | — |
| IL | 1 | — |
| IN | 1 | — |
| MN | 1 | — |
| NM | 1 | — |
| NV | 1 | — |
| OR | 1 | — |
| PR | 1 | — |
| RI | 1 | — |
| VA | 1 | — |
| WI | 1 | — |
| CO | 0 | — |
| MA | 0 | — |
| ME | 0 | — |
| OH | 0 | — |
| OK | 0 | — |
| TN | 0 | — |
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