FRANCHISE·WATCH·DESK

SBA 7(a)/504 FOIA · FY1991–PRESENT · GEORGIA

Orangetheory franchise in Georgia: what the public record shows

Franchisees of Orangetheory in Georgia have taken 11 SBA loans since 1991 (average $546,372)— too few resolved loans in-state to publish a local failure rate (we require a resolved cohort, never extrapolate), so the brand's national rate of 1.5% is the better guide.

SBA loan outcomes · Georgiavs national

Loans in GA

11

Resolved

8

Local charge-off

thin

National charge-off

1.5%

Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = GA. Charge-off rate = charged-off ÷ (charged-off + paid-in-full); open loans excluded. A local rate is published only when the resolved cohort clears our floor of 30 loans.

Market density · Georgia vs nationalThin market

Businesses in this industry

1,112

statewide, all operators

Per 100k residents

9.9

national 11.9

Versus the country

-17%

thinner

Every business in Orangetheory's industry operating in Georgia — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across 198 brand-state cells in our loan data, the densest quartile charges off at 5.6% versus 18.1% in the thinnest. A crowded market is usually proven demand; an empty one is often empty for a reason.

Same-sector systems with SBA loan history in Georgia10 systems
SystemLoans in GALocal charge-offUnits in GA
ANYTIME FITNESS; ANYTIME FITNESS EXPRESS379.1%
THE LITTLE GYM25thin
GOLD'S GYM1625.0%2
Burn Boot Camp Fitness13thin
Snap Fitness Club11thin11
Pure Barre8thin
Club Pilates6thin
Curves for Women6thin
World Gym & Fitness Center6thin
Exercise Coach5thin

Same sector, same state, same public records — how Orangetheory compares to the systems a buyer in Georgia would actually be choosing between. Local rates under 10 resolved loans are marked thin, not hidden.

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