Verified — real FDD extraction
SBA-eligible · directory code S2756 since 2018
Pure Barre
Fitness · independent · est. —
Pure Barre is a boutique fitness studio offering low-impact group workout classes that combine ballet barre movements, light weights, and small isometric motions to tone muscles. Members pay for class packages or memberships and attend instructor-led sessions. A franchisee runs a studio, hiring instructors, selling memberships, and managing the class schedule.
Pure Barre net unit count declined -0.6% from 2022–2024 per its FDD Item 20.
New to franchising? Start here
A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.
Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:
- Franchise fee — the one-time cost to buy in.
- Royalty — the ongoing cut of your sales you pay the franchisor.
- Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).
The verdict
Proven & steady
Distress
A real track record with an unremarkable region of the ledger: neither the growth nor the exits stand out, for better or worse. The main concern in the record: owners are leaving at a high rate.
Exit rate · latest year
3.7%
vs 3.4% across 33 fitness systems
Cost to open
$314K–$629K
Item 7 total investment range
SBA loan defaults
3.0%
vs 14.8% avg across rated brands
Market density · Texas
Typical density
-10% thinner than the national average
Behind the verdict
the record, factor by factor · Item 20
3-yr trend · Item 20 Table 1
terminations + ceased-ops vs. all exits · Table 3
transfers vs. base · Table 3
actual vs. projected openings · Table 5
Item 19 disclosure + completeness
Systemwide units
2022–2024
Survival record
FDD Item 20 · outlet status by year
In fiscal 2024, 23 of 615 franchised outlets left the system — a 3.7% annualized exit rate, vs 3.4% across 33 fitness systems. Not every exit is a failure — but this is the measurable floor.
Show the outlet tables ↓Hide the evidence ↑
| Status (FTC) | 2022 | 2023 | 2024 |
|---|---|---|---|
| Outlets at start | 601 | 621 | 615 |
| Opened | 35 | 45 | 25 |
| Transfers | 78 | 98 | 55 |
| Terminations | 0 | 1 | 9 |
| Non-renewals | 0 | 0 | 0 |
| Reacquired by franchisor | 13 | 7 | 0 |
| Ceased — other reasons | 9 | 33 | 14 |
| Outlets at end | 621 | 615 | 617 |
| Net change | +20 | -6 | +2 |
The lender's view
SBA 7(a)/504 loan performance · FY1991–present
Banks have made 204 SBA-backed loans to Pure Barre franchisees since 2013. Of the 99 that have resolved, 3.0% were charged off (defaulted) rather than paid in full, versus 14.8% across 570 rated brands.
3.0%
3 of 99 resolved defaulted
83.6%
avg. charged-off $ ÷ approved $
2.5%
default rate × loss severity
$264,805
what recent franchisees borrowed
56 mo
approval → charge-off, defaulted loans
45 vs 53
distinct banks still lending
Charge-off rate by loan approval year (%)
SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO PURE BARRE BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL
The owner's side of the deal
FDD × federal loan record
Who finances it
the Huntington National Bank
14.7% of this brand's loans
That lender charges off 10.1% of its loans to other franchise brands, vs 14.8% nationally.
Who buys it
68.2%
first-time franchise owners
The rest already owned at least one other franchise. Across the corpus, brands bought mostly by repeat operators charge off at roughly 10% versus 17% for brands sold mostly to newcomers.
Does experience help here?
−2.8pp
multi-unit vs single-unit owners
Owners of multiple units default at 0.0%; single-unit owners at 2.8%.
Computed from 204 SBA 7(a)/504 loans to Pure Barre franchisees joined to the brand's own FDD. Debt service assumes level amortization at the average disclosed term and rate. A lender's rate excludes its loans to this brand, so it reads the lender, not the brand.
What it costs — and what it drags
FDD Items 5–7 · fees, investment, royalty
Buying in means a $60K franchise fee (Item 5) and a total investment of $314K–$629K (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.
To open (Item 7)
$314K–$629K
all-in investment range
Franchise fee (Item 5)
$60K
upfront, one-time
Royalty (Item 6)
7%
of sales, ongoing
Your figure — cross-check against this brand's Item 19 and current-owner validation.
Royalty you'd pay / yr
$70K
7% of sales, before profit
Over a 10-yr term
$700K
royalties alone, excl. ad fund
This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.
Build a real pro-forma for Pure Barre with an independent CPAModeled risk
FDD Risk Score · modeled from the public record
Modeled from the public record, this brand looks safer than 75% of systems we score.
Risk percentile
25 / 100
Loan-corroborated
Modeled SBA charge-off
9.3%
Observed SBA charge-off
3.0%
Top drivers: System size (log units) (lowers) · Share financed by high-loss lenders (lowers) · Single-lender dependence (raises) · Item 20 exit rate (lowers). 15+ resolved loans stand behind this estimate. A linear scorecard built from this brand's own disclosure figures plus the federal loan record behind its franchisees; full spec and cross-validated accuracy on the methodology page. A score is context, not a verdict.
Distress signals
news-sourced · bankruptcies, closures, lawsuits
Pure Barre will close at the end of April
news:Tribeca Citizen · 6mo ago
Some Pure Barre Studios Close As Staff Go Unpaid, Owner Sends Odd Emails
news:Business Insider · 34mo ago
Pure Barre studio franchisees file for Chapter 11 bankruptcy
news:Crain's Detroit · 36mo ago
10 questions to ask a Pure Barre franchisee
Built from this brand's own disclosures · take it to your validation calls
The franchisor will give you a list of owners to call. Most buyers ask whether they like it. These are the questions built from what Pure Barre has actually disclosed — each one carries the number it came from, so you can tell whether the answer squares with the record.
- 01
Pure Barre’s own Item 20 shows 23 of 615 franchised outlets left the system in fiscal 2024 — about 3.7%. Do you know any of those owners, and do you know why they left?
A franchisor will call these “transitions.” An owner three doors down usually knows whether they sold at a profit or handed the keys back.
FDD Item 20 · FY2024
- 02
55 units transferred to new owners in fiscal 2024. When you look at those, were they people cashing out a good business — or getting out of a bad one?
Transfers count as neutral in every ranking. They are the single easiest place to hide distress.
FDD Item 20 · FY2024
- 03
The system went from 621 units to 617 over 3 disclosed years. What's the explanation you've been given, and do you believe it?
A shrinking system means fewer owners funding the ad fund and support staff you're paying for.
FDD Item 20 · FY2022–FY2024
- 04
Of 99 SBA loans to Pure Barre franchisees that have finished, 3.0% were charged off — the borrower didn't repay. Did you finance with an SBA loan, and how close did your first two years come to trouble?
This is the lender's view of failure, from public federal records, and it is independent of anything the franchisor discloses.
SBA 7(a)/504 loan record, FY1991–present
- 05
You pay 7.0% royalty on gross sales, plus the ad fund, before any of your own costs. On your actual revenue last year, what did you take home as the owner — not revenue, take-home?
Royalty is charged on sales, not profit. This is the number the brochure never shows and the one your life actually runs on.
FDD Item 6
- 06
Pure Barre makes an earnings claim in Item 19. Does your unit look like that number — and do you know which units they included to build it?
Item 19 is legal to build from a flattering subset. Ask whether they excluded new units, closed units, or company stores.
FDD Item 19 · 2025
- 07
How many months did it take to cover your own costs, and how much cash did you burn getting there?
Ramp-to-breakeven working capital is the most underestimated line in any franchise purchase, and the most common reason otherwise-good units fail.
Not disclosed in any FDD — ask an owner
- 08
What does the franchisor charge for that you didn't expect — required tech fees, mandatory remodels, approved-supplier pricing?
Required spending appears across Items 6, 8 and 11 rather than in one place, so buyers routinely miss the total.
FDD Items 6, 8, 11
- 09
If your agreement came up for renewal tomorrow at current terms, would you sign again?
The single most predictive question you can ask. A hesitation is the answer.
Ask every owner you speak to
- 10
Who else should I call — including someone who left?
The franchisor's list is curated by definition. Former franchisees are where the unflattering truth lives, and current owners usually know how to reach them.
Ask every owner you speak to
Want this as a checklist you can take to the calls?
I'll email you the printable version, and tell you if Pure Barre’s numbers move — a new filing, a rising exit rate, a distress signal. Unsubscribe in one click.
A broker is paid by the franchisor to place you. I'm paid by you — and the job is pressure-testing Pure Barre's numbers, including talking you out of a bad deal.
This page is what buyers see before they call you for validation. If the record above is wrong — or right in a way the numbers can't show — say so. Corrections are checked against the filings; nothing you write is published with your name unless you agree to it.
Pure Barre franchise questions, answered from the filings
What percentage of Pure Barre franchises closed last year?
In Pure Barre's latest FDD Item 20 (fiscal 2024), 23 of 615 franchised outlets left the system — an annualized exit rate of 3.7% — compared with 3.4% across 33 fitness systems tracked here. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.
How much does a Pure Barre franchise cost?
Per Pure Barre's 2025 FDD, buying in requires an initial franchise fee of $60K (Item 5) and a total initial investment of $314K–$629K (Item 7).
What royalty does Pure Barre charge?
Pure Barre charges an ongoing royalty of 7.0% of gross sales, per Item 6 of its 2025 FDD.
Does Pure Barre disclose earnings (Item 19)?
Yes — Pure Barre makes a financial performance representation in Item 19 of its 2025 FDD. Read it closely: franchisors choose which units and which metrics to include.
How often do SBA loans for Pure Barre franchises default?
Across 204 SBA-backed loans to Pure Barre franchisees since 2013, 3 of the 99 that have resolved were charged off — a 3.0% default rate, versus about 14.8% across all rated franchise brands. This is the lender's-eye view of franchisee failure, drawn from public SBA 7(a)/504 FOIA data and independent of the franchisor's own disclosures.