FRANCHISE·WATCH·DESK

Verified — real FDD extraction

SBA-eligible · directory code S1309 since 2017

Pinot's Palette

Other · independent · est. —

Pinot's Palette is a paint-and-sip studio concept where guests follow an artist-led class to create a painting while enjoying wine or other drinks. A franchisee operates a studio hosting public classes, private parties, and corporate events for social groups and date-night customers.

Pinot's Palette net unit count declined -5.8% from 20232025 per its FDD Item 20.

New to franchising? Start here

A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.

Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:

  • Franchise fee — the one-time cost to buy in.
  • Royalty — the ongoing cut of your sales you pay the franchisor.
  • Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).

The verdict

Showing strain

Distress

0
STABLE

The disclosed record shows weakness — shrinking units, elevated exits, or churn — worth reading closely before going further.

Exit rate · latest year

4.5%

fiscal 2025, per Item 20

Cost to open

$119K–$259K

Item 7 total investment range

SBA loan defaults

21.2%

vs 14.8% avg across rated brands

Behind the verdict

the record, factor by factor · Item 20

hi-1.0.0
Net unit growth35%

3-yr trend · Item 20 Table 1

Weak
Exit quality25%

terminations + ceased-ops vs. all exits · Table 3

Fair
Transfer / churn15%

transfers vs. base · Table 3

Fair
Promise-keeping10%

actual vs. projected openings · Table 5

Weak
Transparency15%

Item 19 disclosure + completeness

Strong

Systemwide units

2023–2025

-5.8%
692023672024652025

Survival record

FDD Item 20 · outlet status by year

In fiscal 2025, 3 of 67 franchised outlets left the system — a 4.5% annualized exit rate. Not every exit is a failure — but this is the measurable floor.

Show the outlet tables
Status (FTC)202320242025
Outlets at start746967
Opened211
Transfers186
Terminations000
Non-renewals100
Reacquired by franchisor000
Ceased — other reasons633
Outlets at end696765
Net change-5-2-2

The lender's view

SBA 7(a)/504 loan performance · FY1991–present

Banks have made 49 SBA-backed loans to Pinot's Palette franchisees since 2013. Of the 33 that have resolved, 21.2% were charged off (defaulted) rather than paid in full, versus 14.8% across 576 rated brands.

Charge-off rate

21.2%

7 of 33 resolved defaulted

Loss given default

95.4%

avg. charged-off $ ÷ approved $

Expected loss

20.2%

default rate × loss severity

Avg. loan · FY2020+

$206,916

what recent franchisees borrowed

Median time to default

53 mo

approval → charge-off, defaulted loans

Lenders · FY21+ vs FY16–20

2 vs 15

distinct banks — pulling back

Charge-off rate by loan approval year (%)

0'144013'1629'17

SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO PINOT'S PALETTE BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL

The owner's side of the deal

FDD × federal loan record

Who finances it

Stearns Bank National Association

12.2% of this brand's loans

That lender charges off 11.7% of its loans to other franchise brands, vs 14.8% nationally.

Who buys it

61.4%

first-time franchise owners

The rest already owned at least one other franchise. Across the corpus, brands bought mostly by repeat operators charge off at roughly 10% versus 17% for brands sold mostly to newcomers.

Does experience help here?

Not enough resolved loans to split

Computed from 49 SBA 7(a)/504 loans to Pinot's Palette franchisees joined to the brand's own FDD. Debt service assumes level amortization at the average disclosed term and rate. A lender's rate excludes its loans to this brand, so it reads the lender, not the brand.

What it costs — and what it drags

FDD Items 5–7 · fees, investment, royalty

Buying in means a $25K franchise fee (Item 5) and a total investment of $119K–$259K (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.

To open (Item 7)

$119K–$259K

all-in investment range

Franchise fee (Item 5)

$25K

upfront, one-time

Royalty (Item 6)

6%

of sales, ongoing

If a unit does this in annual sales…$1M/yr

Your figure — cross-check against this brand's Item 19 and current-owner validation.

Royalty you'd pay / yr

$60K

6% of sales, before profit

Over a 10-yr term

$600K

royalties alone, excl. ad fund

This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.

Build a real pro-forma for Pinot's Palette with an independent CPA

Modeled risk

FDD Risk Score · modeled from the public record

High risk

Modeled from the public record, this brand looks riskier than 82% of systems we score.

Risk percentile

82 / 100

Loan-corroborated

Modeled SBA charge-off

17.8%

Observed SBA charge-off

21.2%

Top drivers: System size (log units) (raises) · Single-lender dependence (raises) · Investment ceiling (log) (raises) · Item 3 litigation (log) (raises). 15+ resolved loans stand behind this estimate. A linear scorecard built from this brand's own disclosure figures plus the federal loan record behind its franchisees; full spec and cross-validated accuracy on the methodology page. A score is context, not a verdict.

Distress signals

news-sourced · bankruptcies, closures, lawsuits

No recent closures, bankruptcies, or major lawsuits found in the news for Pinot's Palette. That's a good sign — but it reflects news coverage, not a guarantee.

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Pinot's Palette franchise questions, answered from the filings

What percentage of Pinot's Palette franchises closed last year?

In Pinot's Palette's latest FDD Item 20 (fiscal 2025), 3 of 67 franchised outlets left the system — an annualized exit rate of 4.5%. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.

How much does a Pinot's Palette franchise cost?

Per Pinot's Palette's 2026 FDD, buying in requires an initial franchise fee of $25K (Item 5) and a total initial investment of $119K–$259K (Item 7).

What royalty does Pinot's Palette charge?

Pinot's Palette charges an ongoing royalty of 6.0% of gross sales, per Item 6 of its 2026 FDD.

Does Pinot's Palette disclose earnings (Item 19)?

Yes — Pinot's Palette makes a financial performance representation in Item 19 of its 2026 FDD, reporting a median unit volume of $389K. Read it closely: franchisors choose which units and which metrics to include.

How often do SBA loans for Pinot's Palette franchises default?

Across 49 SBA-backed loans to Pinot's Palette franchisees since 2013, 7 of the 33 that have resolved were charged off — a 21.2% default rate, versus about 14.8% across all rated franchise brands. This is the lender's-eye view of franchisee failure, drawn from public SBA 7(a)/504 FOIA data and independent of the franchisor's own disclosures.

Is Pinot's Palette a good franchise to buy? Health score, exit rate & costs (2026) · Franchise Watch Desk