SBA 7(a)/504 FOIA · FY1991–PRESENT · FLORIDA
MassageLuxe franchise in Florida: what the public record shows
Franchisees of MassageLuxe in Florida have taken 24 SBA loans in the FY1991–present FOIA files (average $467,316). Fewer than 30 of them were approved through FY2020 and have resolved, so no local loss ratio is published. MassageLuxe's national ratio is 1.0× (not clearly different from 1.0×). Its latest FDD Item 20 state table reports 24 franchised outlets in Florida (fiscal 2025) — about 0.1 per 100k residents.
Loans in FL
24
Charged off (all years)
0 of 12
Loss ratio in FL
—
Loss ratio nationally (not clear)
1.0×
Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = FL. Loss ratio = charge-offs among loans approved through FY2020 ÷ the charge-offs expected if each had defaulted at the national rate for franchise loans approved the same year; 1.0× is the same. Only charged-off and paid-in-full loans count. A ratio is shown at 30+ such loans; “not clear” marks a ratio chance alone could produce. The all-years count mixes every era and is evidence, not a rate to compare. Borrowers are matched to the brand by name and SBA franchise code; some matches may be wrong or missing.
Businesses in this industry
3,461
statewide, all operators
Per 100k residents
14.8
national 11.6
Versus the country
+28%
denser
Every business in MassageLuxe's industry operating in Florida — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across the brand-state cells in the loan data, denser markets have historically charged off less often than the thinnest (see the research page). A crowded market is usually proven demand; an empty one is often empty for a reason.
Avg weekly wage, this industry
$1,000
Florida, BLS QCEW 2025
National average
$806
same industry, all states
Versus the country
+24%
costlier to staff
What MassageLuxe's industry actually pays workers in Florida, from the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (2025), employment-weighted across counties. This cost signal is independent of the FDD: a market can look demand-rich above and still carry a margin headwind here if local wages run hot for the sector.
| Fiscal year | Franchised | Company-owned |
|---|---|---|
| 2019 | 19 | — |
| 2020 | 19 | — |
| 2021 | 19 | — |
| 2023 | 20 | 0 |
| 2024 | 22 | 0 |
| 2025 | 24 | 0 |
| System | Loans in FL | Charged off (all years) | Loss ratio in FL | Units in FL |
|---|---|---|---|---|
| MASSAGE ENVY | 43 | 1 of 30 | 0.2× | 111 |
| Hand and Stone | 29 | 0 of 22 | — | — |
| The Joint...the chiropractic place | 28 | 0 of 10 | — | 8 |
| Pearle Vision | 25 | 4 of 17 | — | — |
| Fyzical | 16 | 0 of 4 | — | 26 |
| ELLIE MENTAL HEALTH | 15 | 0 of 5 | — | — |
| 4Ever Young | 13 | 1 of 3 | — | 16 |
| Restore Hyper Wellness | 13 | 0 of 8 | — | — |
| Gameday Men's Health | 12 | — | — | — |
| AFC/AMERICAN FAMILY CARE | 11 | 0 of 4 | — | 15 |
| Medicine Shoppe | 11 | 1 of 7 | — | — |
| Arcpoint | 8 | 1 of 3 | — | — |
Other systems in MassageLuxe's sector whose franchisees borrowed in Florida. A loss ratio appears only where at least 30 loans approved through FY2020 have resolved; “—” means too few.
A broker is usually paid by the franchisor to place you. I'm paid only by you, never by a franchisor you're considering — and the job is pressure-testing MassageLuxe’s numbers, including talking you out of a bad deal.