FRANCHISE·WATCH·DESK

SBA 7(a)/504 FOIA · FY1991–PRESENT · ILLINOIS

MassageLuxe franchise in Illinois: what the public record shows

Franchisees of MassageLuxe in Illinois have taken 5 SBA loans in the FY1991–present FOIA files (average $321,000). Fewer than 30 of them were approved through FY2020 and have resolved, so no local loss ratio is published. MassageLuxe's national ratio is 1.0× (not clearly different from 1.0×). Its latest FDD Item 20 state table reports 5 franchised outlets in Illinois (fiscal 2025) — about 0.04 per 100k residents.

SBA loan outcomes · Illinoisvs same-year franchise loans

Loans in IL

5

Charged off (all years)

1 of 4

Loss ratio in IL

—

Loss ratio nationally (not clear)

1.0×

Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = IL. Loss ratio = charge-offs among loans approved through FY2020 ÷ the charge-offs expected if each had defaulted at the national rate for franchise loans approved the same year; 1.0× is the same. Only charged-off and paid-in-full loans count. A ratio is shown at 30+ such loans; “not clear” marks a ratio chance alone could produce. The all-years count mixes every era and is evidence, not a rate to compare. Borrowers are matched to the brand by name and SBA franchise code; some matches may be wrong or missing.

Market density · Illinois vs nationalThin market

Businesses in this industry

1,176

statewide, all operators

Per 100k residents

9.3

national 11.6

Versus the country

-20%

thinner

Every business in MassageLuxe's industry operating in Illinois — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across the brand-state cells in the loan data, denser markets have historically charged off less often than the thinnest (see the research page). A crowded market is usually proven demand; an empty one is often empty for a reason.

Labor cost · Illinois vs nationalTypical wages

Avg weekly wage, this industry

$696

Illinois, BLS QCEW 2025

National average

$806

same industry, all states

Versus the country

-14%

cheaper to staff

What MassageLuxe's industry actually pays workers in Illinois, from the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (2025), employment-weighted across counties. This cost signal is independent of the FDD: a market can look demand-rich above and still carry a margin headwind here if local wages run hot for the sector.

Franchised outlets in Illinois · FDD Item 20+0 over the disclosed window
Fiscal yearFranchisedCompany-owned
20195—
20205—
20215—
202350
202450
202550
Same-sector systems with SBA loan history in Illinois8 systems
SystemLoans in ILCharged off (all years)Loss ratio in ILUnits in IL
MASSAGE ENVY392 of 320.4×NOT CLEAR45
Pearle Vision341 of 28——
Healthsource Chiropractic81 of 8——
HEALTH MART72 of 5—81
Medicine Shoppe70 of 7——
The Joint...the chiropractic place70 of 2—2
THE NOW60 of 3——
Medicap Pharmacy50 of 3——

Other systems in MassageLuxe's sector whose franchisees borrowed in Illinois. A loss ratio appears only where at least 30 loans approved through FY2020 have resolved; “—” means too few.

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