Verified — real FDD extraction
SBA-eligible · directory code S1925 since 2017
WILD BIRDS UNLIMITED
Other · independent · est. —
Wild Birds Unlimited is a specialty retail franchise selling bird seed, feeders, bird baths, and nature-themed gifts for backyard bird feeding. A franchisee operates a neighborhood retail store serving a loyal base of birding and nature hobbyists.
WILD BIRDS UNLIMITED net unit count grew +1.5% from 2023–2025 per its FDD Item 20.
New to franchising? Start here
A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.
Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:
- Franchise fee — the one-time cost to buy in.
- Royalty — the ongoing cut of your sales you pay the franchisor.
- Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).
The verdict
Proven & steady
Distress
A real track record with an unremarkable region of the ledger: neither the growth nor the exits stand out, for better or worse. The standout in the record: owners who leave mostly sell rather than fail.
Exit rate · latest year
0.3%
fiscal 2025, per Item 20
Cost to open
$232K–$376K
Item 7 total investment range
SBA loan defaults
3.8%
vs 14.8% avg across rated brands
Behind the verdict
the record, factor by factor · Item 20
3-yr trend · Item 20 Table 1
terminations + ceased-ops vs. all exits · Table 3
transfers vs. base · Table 3
actual vs. projected openings · Table 5
Item 19 disclosure + completeness
Systemwide units
2023–2025
Survival record
FDD Item 20 · outlet status by year
In fiscal 2025, 1 of 340 franchised outlets left the system — a 0.3% annualized exit rate. Not every exit is a failure — but this is the measurable floor.
Show the outlet tables ↓Hide the evidence ↑
| Status (FTC) | 2023 | 2024 | 2025 |
|---|---|---|---|
| Outlets at start | 333 | 340 | 341 |
| Opened | 8 | 7 | 5 |
| Transfers | 21 | 15 | 8 |
| Terminations | 1 | 6 | 1 |
| Non-renewals | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 1 | 0 |
| Ceased — other reasons | 0 | 0 | 0 |
| Outlets at end | 340 | 341 | 345 |
| Net change | +7 | +1 | +4 |
The lender's view
SBA 7(a)/504 loan performance · FY1991–present
Banks have made 165 SBA-backed loans to WILD BIRDS UNLIMITED franchisees since 1991. Of the 105 that have resolved, 3.8% were charged off (defaulted) rather than paid in full, versus 14.8% across 576 rated brands.
3.8%
4 of 105 resolved defaulted
66.2%
avg. charged-off $ ÷ approved $
2.5%
default rate × loss severity
$392,962
what recent franchisees borrowed
66 mo
approval → charge-off, defaulted loans
22 vs 12
distinct banks still lending
Charge-off rate by loan approval year (%)
SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO WILD BIRDS UNLIMITED BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL
The owner's side of the deal
FDD × federal loan record
A typical WILD BIRDS UNLIMITED buyer since 2020 borrowed $393K through SBA — about $57K a year in debt service. Against the brand's own disclosed median unit revenue of $781K, that is 7.3% of every dollar the store takes in — before rent, payroll, food, or royalty.
Who finances it
First-Citizens Bank & Trust Company
9.9% of this brand's loans
That lender charges off 18.7% of its loans to other franchise brands, vs 14.8% nationally.
Who buys it
76.3%
first-time franchise owners
The rest already owned at least one other franchise. Across the corpus, brands bought mostly by repeat operators charge off at roughly 10% versus 17% for brands sold mostly to newcomers.
Does experience help here?
−2.2pp
multi-unit vs single-unit owners
Owners of multiple units default at 0.0%; single-unit owners at 2.2%.
Computed from 165 SBA 7(a)/504 loans to WILD BIRDS UNLIMITED franchisees joined to the brand's own FDD. Debt service assumes level amortization at the average disclosed term and rate. A lender's rate excludes its loans to this brand, so it reads the lender, not the brand.
What it costs — and what it drags
FDD Items 5–7 · fees, investment, royalty
Buying in means a $40K franchise fee (Item 5) and a total investment of $232K–$376K (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.
To open (Item 7)
$232K–$376K
all-in investment range
Franchise fee (Item 5)
$40K
upfront, one-time
Royalty (Item 6)
4%
of sales, ongoing
Your figure — cross-check against this brand's Item 19 and current-owner validation.
Royalty you'd pay / yr
$40K
4% of sales, before profit
Over a 10-yr term
$400K
royalties alone, excl. ad fund
This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.
Build a real pro-forma for WILD BIRDS UNLIMITED with an independent CPAModeled risk
FDD Risk Score · modeled from the public record
Modeled from the public record, this brand sits mid-pack: riskier than 44% of systems we score.
Risk percentile
44 / 100
Measured
Modeled SBA charge-off
11.6%
Observed SBA charge-off
3.8%
Top drivers: Share financed by high-loss lenders (lowers) · Single-lender dependence (raises) · System size (log units) (lowers) · Item 20 exit rate (lowers). 50+ resolved loans and complete disclosure data — the score is checkable against the brand's observed rate. A linear scorecard built from this brand's own disclosure figures plus the federal loan record behind its franchisees; full spec and cross-validated accuracy on the methodology page. A score is context, not a verdict.
Distress signals
news-sourced · bankruptcies, closures, lawsuits
No recent closures, bankruptcies, or major lawsuits found in the news for WILD BIRDS UNLIMITED. That's a good sign — but it reflects news coverage, not a guarantee.
A broker is paid by the franchisor to place you. An independent CPA is paid by you — and the job is pressure-testing WILD BIRDS UNLIMITED's numbers, including talking you out of a bad deal.
Talk to an independent CPA before you buy →WILD BIRDS UNLIMITED franchise questions, answered from the filings
What percentage of WILD BIRDS UNLIMITED franchises closed last year?
In WILD BIRDS UNLIMITED's latest FDD Item 20 (fiscal 2025), 1 of 340 franchised outlets left the system — an annualized exit rate of 0.3%. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.
How much does a WILD BIRDS UNLIMITED franchise cost?
Per WILD BIRDS UNLIMITED's 2026 FDD, buying in requires an initial franchise fee of $40K (Item 5) and a total initial investment of $232K–$376K (Item 7).
What royalty does WILD BIRDS UNLIMITED charge?
WILD BIRDS UNLIMITED charges an ongoing royalty of 4.0% of gross sales, per Item 6 of its 2026 FDD.
Does WILD BIRDS UNLIMITED disclose earnings (Item 19)?
Yes — WILD BIRDS UNLIMITED makes a financial performance representation in Item 19 of its 2026 FDD, reporting a median unit volume of $781K. Read it closely: franchisors choose which units and which metrics to include.
How often do SBA loans for WILD BIRDS UNLIMITED franchises default?
Across 165 SBA-backed loans to WILD BIRDS UNLIMITED franchisees since 1991, 4 of the 105 that have resolved were charged off — a 3.8% default rate, versus about 14.8% across all rated franchise brands. This is the lender's-eye view of franchisee failure, drawn from public SBA 7(a)/504 FOIA data and independent of the franchisor's own disclosures.